E78 Partners Forms New Wellness Platform

E78 Partners today announced the formation of a new platform investment in the health & wellness market, and the simultaneous acquisitions of two Chicagoland Massage Envy (“ME”) locations by E78 Benessere, LLC (“Benessere”). Benessere is a management service organization formed to provide clinic support services to massage therapists and skincare specialists working with its franchise-owned ME locations. 

“We’re leveraging our experience as executives and operators of several MSOs in the healthcare industry and applying the same practices to Benessere’s acquired ME clinics,” said John Signa, co-founder and Managing Partner of E78 Partners.  “With our management team in place, over the next several years we will seek to acquire several more existing franchised locations in the Chicagoland area and focus on employee and member satisfaction through our continued investment in talent, commitment to building strong culture and providing best in-class operational support." 

 “As we evaluated entry points into the $390 billion health and wellness industry, we landed on ME as the leading provider of therapeutic massage and skincare services, and proprietary assisted stretching services,” said Gary Modrow, Principal of E78 Partners.  Benessere’s two award winning clinics will serve as a platform for future acquisitions.  “We are especially proud of the management teams at Shorewood and Plainfield (IL),” said Michelle Signa, VP of Operations for Benessere.  “Rose Clancy and Beth Diaz have done an admirable job building a culture and environment that inspires employees and creates a warm, welcoming and safe setting for customers to enjoy the benefits of massage and skin therapy.”

About Massage Envy

Founded in 2002, ME is a nationwide wellness franchise providing massage and skin care services.  ME is the category leader and has made therapeutic massage services and skin care solutions accessible to a network of more than 1.65 million members in franchised locations across the United States.  ME employs over 25,000 therapists and estheticians, has approximately 1.65 million members and 1,300 franchise locations nationwide.  https://www.massageenvy.com/